Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from houseofeleven.com (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

For California Residents refer to "Your California Privacy Rights” section below for additional information related to California law.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

Furthermore, when you utilize our "Contact Us" page form on the Site, we collect specific information from you, which includes your email address and the content of your message. This information is essential for us to effectively address your inquiries, respond to your feedback, or provide the requested assistance.

When you create an account through House of Eleven's Account Page or participate in our rewards program powered by Smile.io, we collect and use personal information such as your email address, purchase history, and other relevant data. This information is used to manage your account, administer the rewards program, and provide you with personalized offers and services. We do not sell your personal information to third parties.

When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information, Order Information, and any information collected through your account and rewards program participation.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights EU
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Your California Privacy Rights

We collect various types of personal information about you both online and offline, as described in this Privacy Policy. If you reside in California, we are required by California law to provide you with additional information about how we use and disclose your personal information, and you may have additional rights with regard to how we use your personal information. We have included this California-specific information below.

Under California law, our Customers who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the following address:

112 W 9th Street, Suite 1015, Los Angeles, CA 90015

Alternatively, you may send an e-mail to info@houseofeleven.com with the words "California Privacy Rights".

California Consumer Privacy Act.

CA personal information collection. Consistent with the "We collect information from and about you" section above, we collect and use personal information regarding California residents as follows:

We have collected the types of personal information described in the “Personal information we collect” section above, which includes the following categories of personal information from California residents.
We have collected that personal information directly from you via our Platforms or devices, and from third parties, consistent with the “We collect information from you in different ways” and “We combine information we collect from different sources” sections of this Policy.
We collected that personal information consistent with the “We use your information as disclosed and described here” section above.
We shared personal information with the categories of third parties listed in section "We share information with third parties" above, including disclosures made to third parties for business purposes and “sales” of information (as that term is defined under California law, which may include disclosures where no money is exchanged) for the purposes described above.

California Residents’ Privacy Rights.

Subject to certain exceptions, California residents have the right to: (i) request access to their personal information; (ii) request deletion of their personal information; and (iii) request information about the personal information that we have collected, used, sold, or disclosed to third parties within the past 12 months. You can exercise these rights by sending us an email to info@houseofeleven.com and/or by contacting our Customer Service at the “Contact Us” sections of the Platform. When you submit a request, we may require additional information from you to verify your identity. You may also use an authorized agent to submit requests on your behalf. In this case, along with the request, the authorized agent must submit a copy of the consumer’s signed permission to submit the specific request.

To make a request, you can also write to us at the following address:

112 W. 9th Street Suite 1015, Los Angeles CA 90015, United States

California residents also have the right to opt out of the sale or sharing of their personal information. To exercise this right, please visit our CCPA Opt-Out page ("Do Not Sell or Share My Personal Information").

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@houseofeleven.com or by mail using the details provided below:

House of Eleven, LLC
112 W. 9th Street Suite 1015, Los Angeles CA 90015, United States